Top 4 Tips to Create An Online Product Training Material

Product knowledge training is essentially aimed at training employees of organizations to share and update useful information about its products, their features and benefits. However, many a times, learners are overwhelmed with the amount of knowledge they need to grasp all at once. Thus, online product training material needs to be customized accordingly so that learners can absorb the required amount of knowledge as well as apply the same practically. Here are some tips that can help you to develop effective online product training courses.

Set the learning goals beforehand

Charting out the learning goals well in advance allows you to create a product training course, which is effective as well as functional. For this purpose, you need to define your target audience at the very onset in order to confirm their requirements. Normally, the target learners of product training course are usually, the sales team, service team or customer service representatives.

However, a course designer needs to know that the training material for a sales team would be different from the one intended for customer care representatives. For example, a salesperson needs to know the value proposition of the product so that they can effectively convey it to the prospective customer. On the contrary, a customer care executive should be aware about troubleshooting techniques so that he can help customers when faced with service issues. The online training program should be able to address these individual learning goals.

Determining how much information is required

Depending on the requirements of the individual group of learners, the training material needs to be tailored. Thus, determining the quantity of information required for catering to a particular group is extremely important. While a sales person might need a particular level of knowledge about products, a service engineer or technician might require an in-depth technical knowledge of the product. Therefore, organizing training material according to the learner’s profile makes it more relevant and productive.

Focus on the motivation levels of learners

Considering the motivational levels of learners is extremely important when designing a course. Unless you know what motivates your target audience to take up a particular course, you won’t be able to provide anything relevant to them. For example, a salesperson is likely to be interested in knowing the benefits of a particular product, while an engineer will be keen on learning about the technical aspects of a particular product. Designing course materials according to multiple choices is likely to trigger interest in joining online training programs.

Create a brief structure for long product line

Many a times, the training course has to deal with long product lines of the company. In such cases, the instructional designers should focus on creating a brief structure that is relevant to a majority of the products. You can furnish information with the help of info-graphics, where you can focus on individual features, benefits, cost and their USP.

Follow these tips to create a product training course that yields value-added results in terms of employee training.

Ideas For Online Products

If you are looking for ideas for online products then this will help you. I am going to give you some ideas for products that you can create online that will be profitable.

Software

If you have some skills in developing software then this is a hugely popular and profitable type of online product. Everyone likes and wants software that is going to make their life easier and save them time or money. Developing software for these purposes can generate huge amounts of income providing you have done your market research and you already know that people are looking for that kind of software.

Some people sell software but they actually outsource the task and hire someone else to do the software development. If you decide to do this you just need to make sure that you have fully understood what the terms will be for that software and what kind of support you would get to fix any bugs that might become uncovered.

Membership sites

People love to be part of a community and therefore membership sites are quite popular. If you are able to provide a membership site for a targeted group of people and produce high-quality help and advice on a regular basis then you will find that you are able to generate a good recurring income.

Your membership could be an ongoing one if you have enough material to keep adding to it or it could be for a fixed period of time such as a one year long membership.

Information products

Everybody is looking for information when they go online and if you are able to package that in an easy to understand format then people will pay for that information. Information can be sold in many different formats such as written, audio or video.

You can also add coaching as an additional source of income whereby you help people and give feedback to people to help them implement specific information and help.

Resources

Another idea for popular online products is to provide some kind of resource for people to use. This could be graphics that they can use in their own business for example. Here are some more ideas of resources that you can provide:

  • articles
  • training programs
  • private label rights material
  • advertising banners
  • video presentations

There are plenty of ideas for online products and provided you have done the research to make sure you have targeted customers then you should find it profitable. One of the most important things is that you actually enjoy what you are doing as you will find it far easier to produce the products.

Marketing Your Online Product

What is an online product and how does a person go about marketing one? That is often the question asked by those who are interested in creating digital products and then marketing them on the Internet. Here it will be explored exactly what an online product is and how you can go about marketing them online yourself.

An online product can have so many different meanings. For example, it can refer to any product that is sold on the Internet or it can refer to products that can only be sold online, such as digital products. For the explanation provided here, digital products or those that can only be sold online will be covered. If you’re marketing products that can also be sold offline as well, you can still get some pointers from this information which may be helpful.

An online product or digital product is one that Internet users purchase on the Internet and then download to their computer. There are also digital products that may not require a direct download though, such as an e-book that can be accessed as part of a website, rather than in PDF form. Digital or Internet products can include e-books, music, videos, software, applications or access to things such as training programs.

As for marketing online products, they can be marketed by using several different methods, including:

  • Niche marketing: Marketing by using very specific key phrases and terms on your website for that product only. A niche website doesn’t have any other products or services on it and the goal is to reach a very specific audience.
  • PPC marketing: Signing up for and using PPC (pay per click) advertising programs that are offered by the search engines and other websites. You only pay a fee when an Internet user clicks on the ad and visits your website.
  • Video marketing: Recording a video and uploading it to sites like YouTube to showcase your digital product.
  • Social media marketing: Using websites and services such as Facebook and Twitter to reach out to people and interact with those who may be interested in the online product that you’re offering.
  • Email marketing: Building a list of email addresses by providing a sign up box on your website and social media sites and then sending people who opted in to your email list emails regarding your online product or products.

When it comes down to it, online products can be marketed using the same manners of any other Internet product or service. There are free choices, such as blogging about your online products and then there are methods which can get quite expensive like PPC and flat rate advertising.

How to Make a Good Online Product

Making a good online learning content product might seem at first glance to be difficult. If you’ve never done it before it might even seem far too difficult for you. And if you’ve seen some of the information content products out there, you may believe that if the gurus can’t make a good online product then how are you going to?

But there’s no reason to be frightened off!

Making a good online product is really easy. Yes, it does require a system and yes it does require care. But you’ll find that you can create a professional looking online product with only a small amount of effort. What it takes is knowledge.

Let’s start this off by defining “good”. After all, if you don’t know what good is how can you make a good online product?

The audience for a learning content product judges the product in three dimensions. First, they judge your content. Then they judge the organization of your product. Finally they judge the delivery of your product. I like using the acronym COD — mostly because I get to practice my bad Newfoundland accent. And it’s easy to get silly with COD.

So what do they judge about content? And how can we make sure what we deliver is good?

If your audience already knew what you were teaching then they could judge the quality of your content. But they don’t so they can’t. So what are they going to do? Well, the answer is the next best thing… they’re going to judge content based on relevancy. Is your content relevant to them? If not, it’s bad. If it is relevant then it’s good. Silly, but then again we tend to make decisions based on emotion so what do you expect?

So how can you make sure you deliver quality content? You need to make it relevant to your audience. Your process has to start with the audience. It needs to identify what would be relevant to them. And then you can begin to develop the product itself. All through the product creation process you need to focus on your audience and their needs. Every thing you do during the product creation and marketing process needs to be focused on delivering what is relevant to them and their needs.

So what about organization?

This is the other way that your audience will judge the quality of the content. If your learning content product is well organized then it must have great content. So organization of your product becomes more important than it should be. After all, not only is it being judged on its own merits but it is influencing their opinion of the content.

To ensure that your information product is well organized you need to perform what is called a structural edit. This simply checks that you aren’t going off into the wild blue yonder with your explanations and that your argument makes logical sense. Traditionally this was done after the product was created. But that’s far too late. Corrections are too expensive by that point. Instead you need to create a detailed outline of your product down to the paragraph level. Then you can perform your structural edit while it’s easy to fix the product.

The third dimension of judgment is delivery.

What does your teleseminar sound like? Is there an introduction? Is there closing music? Does your video have closing credits? Is your book free of spelling errors and major unintentional grammar errors? Unfortunately, the standard to which your audience is holding you is the one they are familiar with — television, movies, radio, traditionally published books. This means you need to look and sound professional.

So how do you look and sound professional? The trick is in the polishing and formatting steps. Once you have created your product you need to edit it and package it. In the case of video, this means adding credits and music as well as removing errors. In the case of an eBook you need to fix the spelling and grammar mistakes and then make the eBook look like a published book.